The Tax Office today reminded employers to apply the new personal income thresholds to all payments they make to their employees from 1 July 2007.
The new rates have been introduced following changes to the income tax thresholds announced in the May Federal Budget.
Employers should be aware that changes to superannuation from 1 July means there are also three new withholding schedules (tax tables) for payments made to superannuation funds.
Deputy Commissioner Erin Holland said the new weekly and fortnightly tax tables have been mailed to all employers in the last fortnight.
“The new rates apply to all payments made on or after 1 July even if some of the payment relates to work performed before this date.”
These new weekly and fortnightly tax tables are also available from most newsagents, the Tax Office website http://www.ato.gov.au/ or by calling 13 72 26.
Monday, July 2, 2007
New personal income thresholds to apply from 1 July 2007
Sunday, July 1, 2007
Where Great Marketing Starts
by Stuart Ayling of Marketing Nous
"I was thinking about advertising in this paper."
"I'm just about to print this brochure, can you give me your comments."
"We've done direct mail before, but we weren't happy with the response."
As a consultant I'm often faced with comments such as these. But it's vitally important to recognise that marketing is a process. It's not just an activity or two.
Most businesses that have marketing problems haven't fully considered their marketing process. As a result they focus on a short-list of marketing tactics that are often being used for the wrong reasons.
Great marketing starts at the beginning. And the beginning is the same as the end - your client.
Marketing is the process that attracts new clients, manages the process of client satisfaction, and keeps those clients coming back (or referring others to you). So the focus of great marketing is on the client, not just on the marketing tactic.
This means that to develop more effective marketing tactics you need to think more closely about your clients (or prospects). What should you think about? Try something along the lines of:
- What are their real problems?
- Who would they normally turn to for help?
- Why would they use your type of services?
- Where can you find them?
- How can you get your message to them?
- How can you help them, and in turn get them to recognise your business?
- What concerns would they have about using services like yours?
The answers to these questions will help guide you to a sensible choice of marketing tactics, and give you a better idea of what you need to include in your marketing messages.
Quite often simple marketing can be very effective. For example, one of my clients had been advertising in a trade journal for around 12 months. Over that time they had zero response from their ad. Not one call. Of course prospects may have read the ad's, but there were no leads generated.As part of a progressive marketing makeover for that client I designed another type of ad. It was very different from the previous one, and very different from competitors' advertisements. But it was very simple. It focused on the prospects needs.
From the very next issue of that same journal my client started receiving leads from the ad. They were happy. I was happy. They had improved their results.
Great marketing starts with your client. Without a doubt.
Quick Biz Tips - Know Your Competition
Know your competition
Don't be in the dark about what the opposition is doing. I can assure you that your customer's will know!
MYOB End of Financial Year Guide 2007
July Lodgement Dates
14 July:
Reasonable benefit limits (RBL) reporting – all RBL reportable benefits paid in June 2007 must be reported to the Tax Office on or before this date.
Quarter 4 (April – June 2007) activity statements containing a monthly GST obligation: final date for lodgment and payment. To ensure you receive the correct amount of credit in your income tax assessment, finalise all your PAYG instalments before you lodge your tax return.
Quarter 4 (April – June 2007) consolidated instalment activity statements: final date for lodgment and payment by a head company of a consolidated group.
Quarter 4 (April – June 2007) instalment notices – forms R and T. Final date for payment and, if varying instalment amount, lodgment (two-instalment payers are also required to pay 25% of their PAYG instalment liabilities). To ensure you receive the correct amount of credit in your income tax assessment, finalise all your PAYG instalments before you lodge your tax return
Quarter 4 (April – June 2007) instalment notices – forms S and T. Final date for payment and, if varying instalment amount, lodgment (two-instalment payers are also required to pay 25% of their PAYG instalment liabilities).
9 Ways to Keep Clients Coming Back for More #9
by Stuart Ayling of Marketing Nous
9) Send reminders.
Many businesses have the opportunity to offer ongoing services for previous clients. Send a reminder about servicing, maintenance, periodic reviews, or changes to relevant regulatory requirements.Related posts: Tip #1, Tip #2, Tip #3, Tip #4, Tip #5, Tip #6, Tip #7, Tip #8, Tip #9.
9 Ways to Keep Clients Coming Back for More #8
by Stuart Ayling of Marketing Nous
8) Promote your business.
Demonstrate the value you can provide. If you have recently written a useful report, or presented a topic at a conference, or issued a press release, or conducted some research, or completed an interesting project, tell your clients about it. Don't keep your hard work a secret.Related posts: Tip #1, Tip #2, Tip #3, Tip #4, Tip #5, Tip #6, Tip #7, Tip #8, Tip #9.