by Stuart Ayling of Marketing Nous
3) Use direct mail.
This is your pipeline to future sales. Create regular opportunities to communicate directly with your previous clients, especially if your service has a long sales cycle. Keep in touch between purchase decisions.
Related posts: Tip #1, Tip #2, Tip #3, Tip #4, Tip #5, Tip #6, Tip #7, Tip #8, Tip #9.
1 comments:
We are not talking about bombarding clients with "junk" mail here. Be selective in what you choose to post.
If you do mass-mail your clients, consider taking the time to add a short personal notation or hand-write the envelopes for a more personal touch.
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