During my searching the web recently I stumbled upon several small business sites. I was struck by the realisation that many of these businesses do not know what their business is.
A fine example of this was the 'bookkeeping specialist' offering secretarial services, web design and maintenance, resume writing, marketing advice, business analysis and yoga training! I'm serious.
While there is something to be said for offering a variety of services and having multiple income streams, tossing random services on a single webpage together is clearly not the way to convince prospects you are a 'specialist' in anything.
If you don't have a clear business niche, you risk standing for nothing. This makes you vulnerable to competitors. Give serious thought to what it is you want your business known for. Whatever that may be, be sure you KNOW IT and that you clearly COMMUNICATE IT.
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