According to "Guerilla Marketing" principles there are at least 100 marketing weapons in the small business arsenal. So, what exactly are all 100 weapons?
I've compiled a full list below of those recognised by author Jay Levinson (the father of Guerilla Marketing) in his Guerilla Marketing Weapons: 100 affordable marketing methods for maximizing profits from your small business.
Clearly, some are more suitable for micro-business than others but they are all worth giving some consideration to. Best of all, more than half of them are free.
I'll be exploring some of these 100 weapons in more detail over the coming months. For now, here is the list:
- Marketing plan
- Marketing calendar
- Niche/positioning
- Name of company
- Identity
- Logo
- Theme
- Stationery
- Business card
- Signs inside
- Signs outside
- Hours of operation
- Days of operation
- Window display
- Flexibility
- Word-of-mouth
- Community involvement
- Barter
- Club/Association memberships
- Partial payment plans
- Cause-related marketing
- Telephone demeanor
- Toll free phone number
- Free consultations
- Free seminars and clinics
- Free demonstrations
- Free samples
- Giver vs taker stance
- Fusion marketing
- Marketing on telephone hold
- Success stories
- Employee attire
- Service
- Follow-up
- Yourself and your employees
- Gifts and ad specialities
- Catalog
- Yellow Pages ads
- Column in a publication
- Article in a publication
- Speaker at any club
- Newsletter
- All your audiences
- Benefits list
- Computer
- Selection
- Contact time with customer
- How you say hello/goodbye
- Public relations
- Media contacts
- Neatness
- Referral program
- Sharing with peers
- Guarantee
- Telemarketing
- Gift certificates
- Brochures
- Electronic brochures
- Location
- Advertising
- Sales training
- Networking
- Quality
- Reprints and blow-ups
- Flipcharts
- Opportunities to upgrade
- Contests/sweepstakes
- Online marketing
- Classified advertising
- Newspaper ads
- Magazine ads
- Radio spots
- TV spots
- Infomercials
- Movie ads
- Direct mail letters
- Direct mail postcards
- Postcard decks
- Posters
- Fax-on-demand
- Special events
- Show display
- Audio-visual aids
- Spare time
- Prospect mailing lists
- Research studies
- Competitive advantages
- Marketing insight
- Speed
- Testimonials
- Reputation
- Enthusiasm & passion
- Credibility
- Spying on yourself and others
- Being easy to do business with
- Brand name awareness
- Designated guerrilla
- Customer mailing list
- Competitiveness
- Satisfied customers
For more information visit www.gmarketing.com
