Article by Phillip Davis. Reprinted with permission.
Mistake 5: Cliche' You Say? (A good name is worth a thousand words)
Once past the literal, descriptive stage, the thought process usually turns to metaphors. These can be great if they are not overly used to the point of trite. Since many companies think of themselves as the top in their industry, the world is full of names like Summit, Apex, Pinnacle, Peak, etc. While there is nothing inherently wrong with these names, they are just overworked. Look for combinations of positive words and metaphors and you will be much better served. A good example is the Fortune 1000 data storage company Iron Mountain, which conveys strength and security without sounding commonplace.
Related Posts:
Mistake #1, Mistake #2, Mistake #3, Mistake #4, Mistake #5, Mistake #6, Mistake #7, Mistake #8.
Monday, June 25, 2007
8 Mistakes to Avoid When Naming a New Business #5
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