Saturday, May 26, 2007

Terms of endearment # 1


I really do think that the ATO has someone on the payroll who's whole job description is to come up with new names and acronyms!

Even though the two below have been around for a few years now, they still create confusion regarding their exact meaning. I thought that I would start my first series on listing some ATO terminology and clarifying what they actually mean.

Offsets - (formerly called rebates) This was one of those terms that was difficult enough to understand when they were all named 'rebate', but the ATO thought 'hey, let's really screw with their minds and change the name... of just some of them!'

Offsets (as well as those that remained named as 'rebates') are amounts allowed by the ATO to reduce the tax payable (but not the Medicare Levy). Their purpose is to provide tax relief for people who's situation may make the full payment of tax difficult (either because of low income or excessive expenses).

Some available offsets are:

  • Low income offset (from 1 July 2007 anyone with taxable income under $30,000 will receive this)
  • Dependant rebate (for single income families without dependants)
  • Senior Australians offset
  • Pensioner rebates
  • Entreprenuers' tax offset (up to 25% of tax payable on any income from businesses whose turnover is less than $75,000 in total, if they are in the STS system)
  • Medical expenses rebate (20% on out-of-pocket medical expenses after first $1,500)
  • and many, many others

(Please note that some offsets are subject to shading ie: they reduce as income increases.)

Basically, offsets (rebates) reduce the amount of tax payable after it has been calculated on the taxable income.

Expenses - Reduces the taxable income and are allowable if they are associated with generating that income. There can be restrictions on what can be claimed and you will usually need to have receipts or records to prove (substantiate) them.

Unlike offsets (rebates) which come directly off the tax payable, deductions reduce the income to be assessed therefore you will ever only receive a tax benefit of the marginal tax rate.

For example - someone who has a taxable income of $70,000 has an expense for $100; the tax benefit they will receive will be $31.50 off their tax ($30 because they are in the 30% marginal tax bracket and $1.50 because they would have to pay the 1.5% Medicare levy).

Stay tuned for more terminology definitions.


What are the Dollars & Sense Blogs all about?

Some of the most useful bits of information are usually found in small excerpts, mostly where you would least expect them.

That's where blogs come into their own!

Blogs are an ideal format for professions to highlight useful snippets of information without having to plow through endless pages of non-relevant material.

Many times I have found that people have questions that only need a short reply, but not knowing where to access the correct information and thinking that contacting a professional would be a pricey over-kill, stops them from getting an answer.

The accounting and taxation industry is a labyrinth of information, much of which may not be relevant to you... but some of it may be! By publishing various 'snippets' in a blog format, it may provide the very thing you were looking for and give you a lead to obtaining further information.

The focus of this blog is business and in it I hope to present a variety of topics and issues that may be useful for small business and their owners, whether just starting or already established. My aim is to present topics that people may not have thought of, expand on things that may be confusing and assist with resources that may provide further benefit.

The theme is for small business growth through knowledge and resource.

If any topic captures your attention, please make comment and add your own thoughts. If you wish to ask a question on an issue, use the comments to post your query and I will attend to it as soon as possible.

We also run a similar blog dealing with personal taxation and accounting issues at Dollars & Sense for Individuals to which I also post. Please visit. You may come across useful information of interest to you there too!

Please subscribe to the blog to receive new post either through rss or email. I hope this may become a useful resource for your business.


Thursday, May 24, 2007

$billions in lost superannuation

With $9.7 billion of lost superannuation lying in Australian funds, you'd think people would be lining up to claim their share but the amount of money in lost super accounts is steadily growing.

I posted recently in Dollars and Sense for Individuals that this affects 4.3 million Aussies. Fortunately, there is an easy way to track it down.

Accounts become lost when the superannuation fund loses contact with the individual account holder. This can happen for a variety of reasons and while funds do try to contact lost account holders, they are not always successful.

You don't have to wait for a fund to find you. The Australian Taxation Office has a service they call Superseeker. SuperSeeker is a tool that will look for your lost superannuation in real time and instantly provide you with possible matches.

To begin the Superseeker online search you will need to provide your:

  • tax file number
  • name, and
  • date of birth.

It's your money so go and claim your share of the lost billions!


Sunday, May 20, 2007

Get Your Business Name Out There for FREE

According to True Local over 90% of the Australian Internet audience are using online directories to find a local business, service or product. Not all micro business can afford an expensive yellow pages ad - particularly those which are home-based. Many small local traders have no online presence or offline listings at all. Don't let an impossibly tight budget hold you back. Make the most of the free resources which are available to you.

Free Directory Listings

For an investment of a little time, you can get your business name out there by submitting your details to online business directories.

I've sourced several sites which provide a FREE listing in their directory.

Hot Frog (http://www.hotfrog.com.au/) gives you a free basic listing, including a clickable link direct to your own website. Another cool feature is the 'latest news' button you can use to include more information and add current business promotions. The listing includes all your contact details aswell as space to add your own business description or blurb. Listing was quick and simple and, to my amazement, Google picked our Hot Frog listing up almost immediately and ranked it high in search results according to the search criteria I used.

Web Find (http://www.webfind.com.au/) was one of the most generous free listing providers I located. Your basic listing has the option of including a logo graphic, hours of operation, a lengthy blurb about your business, bulleted unique selling points and the products and services you provide. It all comes together under a cute little “contact card� complete with a clickable link to your own website.

Local.com.au (www.local.com.au) offers a free listing with plenty of room to add your business description. It includes a direct link to your website and email, aswell as other contact details. Adding a listing was pretty fast. Although the site says it may take up to 2 days to add the listing, we had ours up within 2 hours (pretty impressive for a Sunday night).

Rave About It (www.raveaboutit.com.au) deserves raving about. Submitting a listing was painlessly simple and allowed plenty of great options such as including pictures and adding promotions. A free listing allowed me to add all my details, link directly to our site, include a lengthy description and manage opening hours.

Aussie Local (http://www.aussielocal.com.au/) allows you to submit a basic free listing in up to five different categories.

The Ozebiz Index (http://www.ozebiz.com.au/) allows you to include either your web address OR your contact details.

Business Search (http://www.businesssearch.com.au/) offer a free listing which does not include a web link, but does include your name, address, phone and region serviced. Adding a link to this site was quick, simple and almost instant. The locality search worked a treat to quickly find the listing again.

For something specifically local, go to Oomah.com From there you can access www.thecentralcoast.org, www.gosford.org, www.wyongshire.org and a host of other Central Coast regional directories. A basic listing is free but you'll have to pay if you want an active link to your site or other bells and whistles.

Other sites offering a free listing include:
dLook (www.dlook.com.au)
hhh Services.Com.Au (www.hhhservices.com.au)
Australia Map Guide (www.street-directory.com.au)
Aussie Web Local Search (www.aussieweb.com.au)
True Local (www.truelocal.com.au)
NSW Central Business Directory (www.nsw.australiancbd.com.au)
Come on Aussie (www.comeonaussie.com)
Laton Australian Business Directory (www.laton.com.au)
Local Biz Online Shopping and Services Directory (www.localbiz.com.au). This last site requires a reciprocal link to maintain a free listing so you must have a website. Alternatively, a basic listing with no reciprocal link is $2.50.

Okay, so it's not a full page colour advertisement in the Yellow Pages but it is a start. From experience, I can say that these "free" directory listings do generate some business (not always a lot, but some). For zero financial outlay they are not a bad investment at all for small business on a shoestring budget.



Christie Lewis is a business partner with Alan Lewis Accounting & Taxation Services. Located on the NSW Central Coast. More than just a tax time necessity... we remain at your service for the entire year. Visit us online today at www.lewistaxation.com.au



Saturday, May 19, 2007

Budget Highlights: Cutting Red Tape for Small Business

From 1 July 2007:

The annual turnover thresholds for registration for the GST is increasing from $50,000 to $75,000 for businesses.

This is great news for many small business who are heavily burdened with compliance obligations and mounting late fines.

From 1 July, qualifying businesses may elect to de-register for GST and save themselves the headache. Every situation is different so it is important to speak with your accountant before making this decision.

Any clients considering this should give Alan a call first to discuss it. He will be able to advise you if deregistering is the best option for you personally at this time.

Feel free to give our office a call on (02) 4390 4156 or email alan@lewistaxation.com.au.


Friday, May 18, 2007

Budget Highlights: Personal Tax Cuts


The Government has announced $31.5 billion of tax cuts over the next 4 years:

• From 1 July 2007, the 30 per cent threshold will rise from $25,000 to $30,000.

• From 1 July 2008, the 40 per cent threshold will increase to $80,000, and the 45 per cent threshold will increase to $180,000


Tuesday, May 8, 2007

The 100 Guerrilla Marketing Weapons

According to "Guerilla Marketing" principles there are at least 100 marketing weapons in the small business arsenal. So, what exactly are all 100 weapons?

I've compiled a full list below of those recognised by author Jay Levinson (the father of Guerilla Marketing) in his Guerilla Marketing Weapons: 100 affordable marketing methods for maximizing profits from your small business.

Clearly, some are more suitable for micro-business than others but they are all worth giving some consideration to. Best of all, more than half of them are free.

I'll be exploring some of these 100 weapons in more detail over the coming months. For now, here is the list:

  1. Marketing plan
  2. Marketing calendar
  3. Niche/positioning
  4. Name of company
  5. Identity
  6. Logo
  7. Theme
  8. Stationery
  9. Business card
  10. Signs inside
  11. Signs outside
  12. Hours of operation
  13. Days of operation
  14. Window display
  15. Flexibility
  16. Word-of-mouth
  17. Community involvement
  18. Barter
  19. Club/Association memberships
  20. Partial payment plans
  21. Cause-related marketing
  22. Telephone demeanor
  23. Toll free phone number
  24. Free consultations
  25. Free seminars and clinics
  26. Free demonstrations
  27. Free samples
  28. Giver vs taker stance
  29. Fusion marketing
  30. Marketing on telephone hold
  31. Success stories
  32. Employee attire
  33. Service
  34. Follow-up
  35. Yourself and your employees
  36. Gifts and ad specialities
  37. Catalog
  38. Yellow Pages ads
  39. Column in a publication
  40. Article in a publication
  41. Speaker at any club
  42. Newsletter
  43. All your audiences
  44. Benefits list
  45. Computer
  46. Selection
  47. Contact time with customer
  48. How you say hello/goodbye
  49. Public relations
  50. Media contacts
  51. Neatness
  52. Referral program
  53. Sharing with peers
  54. Guarantee
  55. Telemarketing
  56. Gift certificates
  57. Brochures
  58. Electronic brochures
  59. Location
  60. Advertising
  61. Sales training
  62. Networking
  63. Quality
  64. Reprints and blow-ups
  65. Flipcharts
  66. Opportunities to upgrade
  67. Contests/sweepstakes
  68. Online marketing
  69. Classified advertising
  70. Newspaper ads
  71. Magazine ads
  72. Radio spots
  73. TV spots
  74. Infomercials
  75. Movie ads
  76. Direct mail letters
  77. Direct mail postcards
  78. Postcard decks
  79. Posters
  80. Fax-on-demand
  81. Special events
  82. Show display
  83. Audio-visual aids
  84. Spare time
  85. Prospect mailing lists
  86. Research studies
  87. Competitive advantages
  88. Marketing insight
  89. Speed
  90. Testimonials
  91. Reputation
  92. Enthusiasm & passion
  93. Credibility
  94. Spying on yourself and others
  95. Being easy to do business with
  96. Brand name awareness
  97. Designated guerrilla
  98. Customer mailing list
  99. Competitiveness
  100. Satisfied customers

For more information visit www.gmarketing.com


The comments provided in this blog are general in nature and not intended to be specific advice. Each situation is different. You should discuss your circumstances with Alan (or another tax agent) to obtain individual advice before acting on any information.